Sofia Diaz is a graphic designer based out of Salt lake City, Utah. Originally born in Bogota, Colombia, she immigrated to the United States in 2008, and has called the Wasatch front her home, and main source of inspiration, and drive for her interests.

Attending the University of Utah, she earned her Bachelor of Fine Arts in Graphic Design in 2023, and has been involved in the Outdoor-Sporting goods industry ever since. While pursuing freelance photography opportunities for the past 10 years, Sofia combines textures, bold type, experimental portraiture, and static motion through her practice.

Since early 2024, she has been a freelance designer for Salomon, and completed an in-house graphic design internship for the brand in April 2025. Since May 2025, Sofia works as a full-time graphic designer for ENVE Composites, a large name in the cycling industry, based out of Ogden, Utah. Artistic expression is what keeps the world spinning.