Sofia Diaz is a graphic designer based out of Salt lake City, Utah. Originally born in Bogota, Colombia, she immigrated to the United States in 2008, and has called the Wasatch front her home ever since.

Attending the University of Utah, she earned her BFA in Graphic Design in 2023, and has been involved in the outdoor industry since graduating. While pursuing her degree, Sofia has 10+ years of experience in portrait photography.

Since early 2024, she has been a freelance designer for Salomon, and completed an in-house graphic design internship for the brand in April 2025. As of May 2025, Sofia works as an in-house graphic designer for ENVE Composites, a large name in the cycling industry.