sALOMON GRVL LAUNCH ASSETS
BOULDER, COLORADO 2024
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An assortment of printed graphics made for the launch of Salomon’s first “GRVL” shoe. These include flyers, event schedule/map, event zine, event t-shirts, and a custom logo for the event.
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Boulder, Colorado
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The idea of a gravel shoe had to be communicated through graphics that captured the feel of hitting the pavement, and continuing on where the road ends. The muted color palette and small static textures were created to give a subtle nod to what gravel represents visually.
