VANDYTHEPINK is a Virginia-based designer, from South Korea. He became popular for his playful, whimsical, and brazen designs and collaborations that have established his unique brand. Other collaborations include: Netflix, Pokemon, McDonald’s, etc.

For this collaboration, a sportstyle shoe was created, and inspired by Vandy’s classic hamburger and french fries mascots that are recurring across his brand.

I was tasked to prepare print files for the launch event at the SALOMON Soho store in New York, as well as creating a poster that embodied the two brands, as well as the purpose of the event. The poster was requested to give the impression of a “menu” while containing all of the information for the event itself.

The poster was printed in both 11x17 and 8.5x11.

Along with these assets, I also created a small poster that was to be displayed on the storefront’s door with more information about the event.